Thick british socialite12/9/2023 ![]() Summer, and with it a glittering ocean of parties, was on the horizon. The day was clear and the future was promising. That morning Beracasa woke up in the Fifth Avenue apartment she shared with her mother Veronica Hearst, the widow of publishing scion Randolph. Five years had passed since the horrors of September 11, and while signs of change were out there-in the Iraqi desert, where a coalition calling itself the Islamic State was forming on the West Coast, where a short-seller was predicting the collapse of the housing market in Washington, DC, where a young senator from Illinois was planning a historic presidential campaign-on April 24, 2006, things were blissfully dull. As Fabiola Beracasa's grandmother used to say, "When you are in the middle of the soup you can't see the edge of the bowl," and at the time New York was firmly in the middle of soup. On the list of significant dates in New York City history, April 24, 2006, does not rank high. With Queenmaker interrogating so many of the same questions, now seems like an excellent time to revisit. ![]() In 2016, Town & Country investigated the history of Socialite Rank-how it came to be, what it did to the people it covered, and the lasting implications of its work. The snarky site, which was run by secretive creators who were eventually revealed to be Valentine Uhovski and Olga Rei, helped propel people who might otherwise be locally notable to global fame, and dovetailed with the shift of celebrity media online to help truly mark the end of privacy as we knew it. No small part of that transformation was thanks to the now-defunct website Socialite Rank. The film delves into the way social media, the burgeoning internet, and the changing rules of modern society helped make people like Paris Hilton, Tinsley Mortimer, and Olivia Palermo more than just “socialites,” but instead internationally recognized stars. This week, director Zackary Drucker released the new documentary Queenmaker: The Making of an It Girl, which charts the world’s obsession with the young, rich, and powerful women who were at the center of early 2000s popular culture.
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